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Mr. JO HN SE N

Naturell (Plain)

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Naturell (Plain)

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Naturell (Plain) captures the true taste of Norway — sea spray, cool mountain air, and the calm of northern fjords in every spoonful. Seasoned only with a touch of salt and pepper, it lets the natural sweetness of crab take the lead.

The flavour is pure and delicate, with a gentle ocean sweetness and a clean, refreshing finish. Add a few drops of lemon juice to bring out its bright Nordic character.

Pure fjord flavour — clean, ocean-sweet crab with just a whisper of salt and pepper. Add a squeeze of lemon and it sings.

Information about product

Crab meat 89.34%, rapeseed oil, thickening blend (tapioca‑based), potato starch, vinegar 1%, citric acid 1%, crab flavour, salt.


Allergens: Crustaceans.


Origin: Norway
Nutrition Information (estimated)per 100 g
Energy435 kJ / 104 kcal
Fat2.3 g
of which saturates0.4 g
Carbohydrate4.7 g
of which sugars0.2 g
Protein16.2 g
Salt0.90 g

"Norway, distilled: sea spray and high mountains, crisp winter air and clean nature. Subtle seasoning lets the crab lead; a gentle ocean aroma recalls quiet fjords.

Mr.Johnsen
  • Clean, pure crab flavour without heavy seasoning
  • 67% real crab meat of Norwegian origin
  • Light, versatile, suitable for both cold and warm dishes
  • Minimalist profile — ideal for pairing, layering, or premium appetisers
  • Ready to eat — enjoy straight from the jar or as a base for simple recipes

This flavour is just soft, honest crab taste in its most classic form.


Try it:

  • Serve chilled on toasted sourdough with a squeeze of lemon for a bright, simple bite.
  • Fold into warm pasta with butter and herbs for a clean, elegant finish.
  • Top crackers or cucumber rounds for effortless canapés with a fresh, ocean-pure lift.
  • Spoon into soft omelettes, rice bowls, or salads where the crab keeps its delicate voice.

Crab Caprese
Layer ripe tomato and fresh mozzarella, spoon over Naturell, drizzle with basil vinaigrette, and finish with black pepper. Great on a plate or crostini.


Tuscan Crab Salad
Whisk lemon and Dijon with extra-virgin olive oil. Toss with artichokes, olives, and parsley; fold in Naturell gently. Serve on greens or in a toasted ciabatta.


Crab Summer Rolls
Soak rice paper, add vermicelli, cucumber, herbs, and Naturell. Roll tight and serve with a lime–chilli dip or soy–ginger sauce.

Pure clarity — natural sweetness and clean freshness highlight the true character of the crab. Minimal seasoning, maximum honesty.


A versatile base for light meals, snacks, or elevated appetisers.

Keep refrigerated at 0–4°C. Need Bar Code and BBF data


Once opened, keep refrigerated (0–4 °C) and consume within 3-4 days.